How Seven67 and Bulk SMS can help your retail business
In today’s fast-paced digital world, retail businesses need to find effective ways to connect with their customers and stay relevant to them. While social media and email marketing are common ways to do so, Bulk SMS or text messaging can be a powerful tool to drive engagement, sales, and customer loyalty. In this blog post, we’ll explore how Seven67 can help a retail business’ utilise Bulk SMS and enjoy the benefits it can bring.
- Instant Communication
SMS is a fast and convenient way to communicate with customers. With a 98% open rate, text messages are read almost immediately after being received. This makes it a great tool for sending time-sensitive messages, such as flash sales or limited-time offers. By using SMS, retailers can reach their customers quickly and ensure that their messages are seen and acted upon.
- Personalisation
Using the Seven67 Cloud based portal, SMS can be used to send personalised messages to customers, based on their preferences, purchase history, or location. For example, a retailer can send a text message to a customer on their birthday, offering a discount on their next purchase. This kind of personalised attention can make customers feel valued and build loyalty.
- Increased Engagement
SMS can be a great way to increase customer engagement. Retailers can use text messages to send exclusive deals, coupons, and other offers to their customers. They can also use SMS to send updates on new products, store openings, or events. By keeping customers engaged with the brand, retailers can increase the chances of them making a purchase and becoming loyal customers.
- Enhanced Customer Service
SMS can also be used to provide customers with a better customer service experience. For example, retailers can use text messages to send order confirmations, shipping notifications, and delivery updates. Customers can also use SMS to communicate with the retailer, asking questions, making inquiries, or giving feedback. This can help build a stronger relationship between the retailer and the customer and enhance the customer service experience.
- Cost-Effective
SMS is a cost-effective way to reach customers. Compared to other marketing channels, such as TV or radio advertising, SMS is relatively inexpensive. It also has a high ROI, meaning that you can see a return on their investment quickly. By using SMS, retailers can save money on marketing and advertising costs while still reaching a wide audience.
In conclusion, SMS can be a powerful tool for retail businesses to connect with their customers and drive sales. With its instant communication, personalisation, increased engagement, enhanced customer service, and cost-effectiveness, SMS can help retailers build strong relationships with their customers and increase their bottom line. By integrating SMS into their marketing strategy, retailers can stand out in a crowded marketplace and stay top-of-mind with their customers.
If you have any questions or would like more information on how to get started using our bulk SMS service, please contact us through our website, or send an email to hello@seven67.com.
